Knott’s Scary Farm is an annual event that brings in thousands of enthusiastic park-goers. Scary Farm is a complete takeover of the park at nighttime from the end of September until November 1st. It is an even unlike any other at the park, bringing in large crowds looking to be shaken to their core with fear - and Knott’s delivers.
Social is scary, and at Knott’s Scary Farm it’s more alive than ever. Our strategy and social management teams initiated social engagement on the day before Scary Farm opened. We held an event for local bloggers and trendsetters at Knott’s to help bring a wave of social engagement. Within just two days, #scaryfarm was trending and our 144 influencers helped to bring in millions of exposures to our campaign.
Results listed here are taken from our launch dates September 24 and 25, 2015. We launched the hashtag campaign #scaryfarm and received an immense amount of social love, including trending on the days of our launch.8,996,200TWEET REACH7,467TOTAL TWEETS1,620,078INSTAGRAM REACH89,431TOTAL LIKES3,354COMMENTS