IF THE SHOE FITS
OluKai is a contemporary shoe and clothing line for men, women, and children focusing on authenticity. They came to us for a fresh online and mobile experience for their shoppers. We worked with their team to highlight their beautiful product imagery and turn passive viewers into actively engaged customers.
We helped OluKai to focus on being an authentic brand, built for and by craftspeople. With insightful articles about real influencers that back OluKai product, social engagement and time spent on their website exploded. By allowing real influencers to be the focus of our marketing efforts, we were able to leverage their organic followings.