Rachel Svoboda, Gigasavvy Partner and SVP, is one of the key strategists behind launching our inaugural, specialized small business division, and is the President of the American Advertising Federation in Orange County. Rachel maintains a consistent track record for architecting powerful teams and curating measurable results. Genuine connections and networks are the tools of her trade that have enabled her to build companies, departments, teams, and her client’s businesses.
Rachel is no stranger to leading prestigious advertising teams from Los Angeles to Orange County; throughout her extensive twenty year career, Rachel founded and owned Sunday Brunch Agency, led growing teams at Amusement Park (formerly DGWB), Saatchi & Saatchi, LA, and continues to build a strong network from LA to OC.
As a Partner / SVP at Gigasavvy, Rachel’s most recent venture has been to modernize the adverting agency structure, meeting the demands of the rapidly changing business landscape. At Gigasavvy, we’re passionate about building national business and supporting local business – therefore, we’ve launched a specialized division that services small business offerings. It’s the first time an advertising agency has been structured to serve the business demands of two diverse client segments.
Rachel is an avid proponent that behind every strong woman, there is a team of other strong women who have her back. Her mentors continue to support and inspire her as she pays it forward with a tribe of remarkable women, business owners, and up-and-coming leaders. She currently mentors MBA students at Chapman University, spoke on their inaugural Women in Business panel and with the American Advertising Federation co-founded a mentoring program in 2017, AdTies, that brings college students into advertising agencies. As an Orange County native, Rachel is invested in building her local community and will continue to build the legacy of women in advertising for generations to come.
You can hear more about Rachel’s journey on the Adventures in Design podcast with Mark Brickey: