Insight:
Homebuyers have countless options when it comes to choosing and/or building their next home. In a landscape filled with possibilities, we saw an opportunity to craft a narrative that not only resonates with potential buyers from a value and location perspective, but also speaks to their deep seated dreams, desires, and aspirations.
CLIENT
D.R. Horton
SERVICES
Market Research
Go to Market Strategy
Creative Strategy
Concept & Campaign Design
Design & Copy Production
Idea:
Imagine a campaign that not only captures leads but also captures hearts. That was the vision behind D.R. Horton’s “Building Memories” campaign—more than just a campaign, it was a journey through the milestones a home can promise.
Every creative asset, from images to videos to copy, was designed to resonate with the emotional and practical desires of families. Through strategic media placements and a carefully crafted messaging framework, we connected homebuilding with memory-making.
Impact:
The “Building Memories” campaign outperformed expectations, delivering a 10% higher click-through rate and a 22% more efficient cost per lead compared to the company’s previous campaigns. The CTV video further enhanced the campaign’s impact and sparked countless homeowners’ stories, with metrics that reflected a strategy that reached beyond the screen and into the lives of our audience.
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