Capturing Hearts with a Digital Ad Campaign

Homeowners have endless choices when it comes to purchasing a home, so we aimed to create a narrative that speaks to dreams and aspirations in addition to the standards of price and location.

D.R. Horton’s “Building Memories” campaign aimed to capture hearts, not just leads, by highlighting the life changing milestones a home can offer.

The campaign achieved 10% higher click-throughs and a 22% more efficient cost per lead while connecting with previously untapped motivations of prospective home buyers.