Perhaps the most overwhelming part of running a successful blog is the business of blogging. Pitches that come to you, pitches you make to brands, sponsorships, ambassadorships if you’re fortunate, and the myriad of other advertising possibilities can start to pile up. How you manage these opportunities while balancing your personal brand will make or break your blog in the long run. There are two essential things all of you bloggers must do in order to navigate the seas of selling yourself (without selling out): know your worth, and choose your partners wisely. Knowing Your Worth as a Blogger Yes, current marketing climates are relying on influencers and bloggers more and more. There are more opportunities than ever before, and there are many well-intentioned people out there telling bloggers to know their own worth. Unfortunately there aren’t as many people actually explaining how to calculate it. You must not only be confident enough to ask for what you are worth, but you must also be able to demonstrate that value to a brand accurately. Do brands need influencers? Yes. Does that automatically mean they need you? Not necessarily. Not every influencers is the perfect fit for every campaign. Just because […]