7 min read
Beyond the Buzz: The Business Case for Purpose-Driven Brands
The idea of purpose-driven brands and purpose-driven marketing has been a very popular topic over the last year. ...
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4 min read
3 Myths About Performance Marketing
“Do you think our strategy should be focused on brand or performance marketing?” “Will ...
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6 min read
How Balancing Data with Creativity Leads to Growth: Gigasavvy’s New Ad for 3 Day Blinds
How do you create a true connection with a brand? In an age of data-driven marketing, many marketers ...
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5 min read
For What It’s Worth: Market Research that Counts
Market research is seeing a renewed boom. In the age of heightened consumer privacy pressures and quickly changing ...
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7 min read
20:20 Vision for 2020
Marketing Trends You Need to Know
The past ten years have transformed the way we interact with the brands around us. From companies like ...
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1 min read
Join the 7th Annual #GigasavvyGives
Cans for Coffee During the entire week of November 18-22 from 7:00am to 9:00am, every person who donates ...
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1 min read
3 Ways to Measure the Impact of Brand Strategy
Most marketers would agree: a strong brand can be a company’s most important asset. But push those marketers ...
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2 min read
Top 4 Digital Marketing Trends for 2020
Today’s consumers are harder to reach than ever. They are stretching their time and presence across a number ...
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5 min read
3 Things You Need to Know About Anti Marketing
I don’t know if you’ve noticed, but most people don’t like ads. Through the constant barrage of dramatically ...
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