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Join the 7th Annual #GigasavvyGives
Cans for Coffee During the entire week of November 18-22 from 7:00am to 9:00am, every person who donates ...
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1 min read
3 Ways to Measure the Impact of Brand Strategy
Most marketers would agree: a strong brand can be a company’s most important asset. But push those marketers ...
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2 min read
Top 4 Digital Marketing Trends for 2020
Today’s consumers are harder to reach than ever. They are stretching their time and presence across a number ...
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4 min read
3 Myths About Performance Marketing
“Do you think our strategy should be focused on brand or performance marketing?” “Will ...
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5 min read
3 Things You Need to Know About Anti Marketing
I don’t know if you’ve noticed, but most people don’t like ads. Through the constant barrage of dramatically ...
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5 min read
7 Tips to Host an Outstanding Influencer Event
As the advertising world has focused more on social media, more and more people look at fellow consumers ...
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4 min read
Gigasavvy Rakes in the Wins at the 2019 Addy Awards
Aloha was in the air at the American Advertising Federation of Orange County’s annual Addy’s award celebration. The ...
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4 min read
Falling In Love With Your Brand: The Psychology of Brand Loyalty
As marketers, we all want the same thing: For the right person to come along, lock eyes with ...
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3 min read
Between the Lines of Data: Why Good Stories Matter
Each clamoring for relevance, 4,000 to 10,000 advertisements cross the average consumer’s path daily.* We’ve all heard the ...
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