4 min read
3 Myths About Performance Marketing
“Do you think our strategy should be focused on brand or performance marketing?” “Will ...
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5 min read
3 Things You Need to Know About Anti Marketing
I don’t know if you’ve noticed, but most people don’t like ads. Through the constant barrage of dramatically ...
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5 min read
7 Tips to Host an Outstanding Influencer Event
As the advertising world has focused more on social media, more and more people look at fellow consumers ...
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4 min read
Gigasavvy Rakes in the Wins at the 2019 Addy Awards
Aloha was in the air at the American Advertising Federation of Orange County’s annual Addy’s award celebration. The ...
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4 min read
Falling In Love With Your Brand: The Psychology of Brand Loyalty
As marketers, we all want the same thing: For the right person to come along, lock eyes with ...
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3 min read
Between the Lines of Data: Why Good Stories Matter
Each clamoring for relevance, 4,000 to 10,000 advertisements cross the average consumer’s path daily.* We’ve all heard the ...
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7 min read
6 Actionable Marketing Trends for 2019
The hot item on everyone’s agenda heading into 2019: how to climb to the top in today’s ever-changing, ...
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6 min read
Keeping a Customer for Life: Full-Funnel Strategy and Retention Marketing
Whenever I hear fellow media planners and strategists talk about the consumer journey, the conversation seems to end ...
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5 min read
Production at its Sweetest: A Behind-The Scenes Look at the HI-CHEW Commercial
This September, Gigasavvy launched a nationally broadcast advertisement for candy brand, HI-CHEW. Today, we’re talking to Gigasavvy Producer, ...
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