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As any social media marketer will tell you (and probably roll their eyes about), Facebook is constantly updating and changing. In an announcement made Wednesday, Facebook VP of Product Management Adam Mosseri went over some of the latest changes they have made. The short version of his announcement is that they’ve tweaked the News Feed to help users see more posts from their friends and family. What do these changes mean for us as marketers? We’re so glad you asked. Here is what you need to know about this change, and what it means. Why Did Facebook Make This Update? Facebook has made it abundantly clear that in their world, friends and family will always come first. It was the principle on which the platform was built. This update is simply expanding on and further enhancing that algorithm. Other than staying connected with friends and family, Facebook aims to inform and entertain its users with content they will find interesting. They measure this based on a person’s behavior on the site and how they interact with the stories they encounter. As more and more content is added to Facebook, especially content from brands, Facebook must make adjustments to this algorithm […]

If you want to be a successful marketer in the year 2016, and you don’t have an email marketing strategy, you’re already behind. Whether you’re just getting started, or revamping your strategy, choosing the right email service provider is key. Your relationship with your email service provider will be one of the longest lasting, complex relationships you embark upon in your marketing career. There are several components you need to consider before shopping for an email service provider. Industry Whether you are in the business of fashion or food, there is an email service provider that will service your industry the best. Don’t be fooled; not every email service provider is the same, nor do they all offer the same services. There are specific platforms that cater, no pun intended, to restaurants and fast food chains. There are also specific platforms tailored to online retailers. Choosing an email service provider that has experience in your industry is key to running successful email campaigns. Complexity of Your Needs Now you need to determine the complexity of your email marketing campaigns. Are you a startup just learning how to communicate with your customers? Or do you want to expand your marketing efforts […]