7 min read
Beyond the Buzz: The Business Case for Purpose-Driven Brands
The idea of purpose-driven brands and purpose-driven marketing has been a very popular topic over the last year. ...
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4 min read
3 Myths About Performance Marketing
“Do you think our strategy should be focused on brand or performance marketing?” “Will ...
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6 min read
How Balancing Data with Creativity Leads to Growth: Gigasavvy’s New Ad for 3 Day Blinds
How do you create a true connection with a brand? In an age of data-driven marketing, many marketers ...
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5 min read
For What It’s Worth: Market Research that Counts
Market research is seeing a renewed boom. In the age of heightened consumer privacy pressures and quickly changing ...
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1 min read
3 Ways to Measure the Impact of Brand Strategy
Most marketers would agree: a strong brand can be a company’s most important asset. But push those marketers ...
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4 min read
Falling In Love With Your Brand: The Psychology of Brand Loyalty
As marketers, we all want the same thing: For the right person to come along, lock eyes with ...
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5 min read
3 Ways Brand Strategy Makes Your Life Easier
“A brand is what other people say about you when you’re not in the room.” This is how ...
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