7 min read
Beyond the Buzz: The Business Case for Purpose-Driven Brands
The idea of purpose-driven brands and purpose-driven marketing has been a very popular topic over the last year. ...
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4 min read
3 Myths About Performance Marketing
“Do you think our strategy should be focused on brand or performance marketing?” “Will ...
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6 min read
How Balancing Data with Creativity Leads to Growth: Gigasavvy’s New Ad for 3 Day Blinds
How do you create a true connection with a brand? In an age of data-driven marketing, many marketers ...
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5 min read
For What It’s Worth: Market Research that Counts
Market research is seeing a renewed boom. In the age of heightened consumer privacy pressures and quickly changing ...
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7 min read
20:20 Vision for 2020
Marketing Trends You Need to Know
The past ten years have transformed the way we interact with the brands around us. From companies like ...
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2 min read
Top 4 Digital Marketing Trends for 2020
Today’s consumers are harder to reach than ever. They are stretching their time and presence across a number ...
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5 min read
3 Things You Need to Know About Anti Marketing
I don’t know if you’ve noticed, but most people don’t like ads. Through the constant barrage of dramatically ...
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5 min read
7 Tips to Host an Outstanding Influencer Event
As the advertising world has focused more on social media, more and more people look at fellow consumers ...
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4 min read
Gigasavvy Rakes in the Wins at the 2019 Addy Awards
Aloha was in the air at the American Advertising Federation of Orange County’s annual Addy’s award celebration. The ...
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