1 min read
Beyond The Buzz: A Candid Discussion About Privacy In Advertising
The handling of consumer data privacy is critically important to the future of advertising. Google’s recent announcement only ...
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10 min read
No Cookies, No Problem: How To Position Your Brand For Success In A Privacy-First Future
Big changes are afoot in the world of digital advertising, especially when it comes to privacy and the ...
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8 min read
Everything Your Brand Needs to Know About TikTok
A newcomer has disrupted the social media landscape. How can brands get in on the fun while minimizing ...
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10 min read
Gigasavvy 2021 Trend Forecast
Businesses and brands of all types raised their game in 2020 to confront a global crisis, and much ...
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7 min read
Beyond the Buzz: The Business Case for Purpose-Driven Brands
The idea of purpose-driven brands and purpose-driven marketing has been a very popular topic over the last year. ...
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4 min read
3 Myths About Performance Marketing
“Do you think our strategy should be focused on brand or performance marketing?” “Will ...
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6 min read
How Balancing Data with Creativity Leads to Growth: Gigasavvy’s New Ad for 3 Day Blinds
How do you create a true connection with a brand? In an age of data-driven marketing, many marketers ...
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5 min read
For What It’s Worth: Market Research that Counts
Market research is seeing a renewed boom. In the age of heightened consumer privacy pressures and quickly changing ...
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7 min read
20:20 Vision for 2020
Marketing Trends You Need to Know
The past ten years have transformed the way we interact with the brands around us. From companies like ...
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