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HI-CHEW
CHALLENGES SOLVED
Market Expansion
Insight
HI-CHEW features remarkably true-to-fruit flavor profiles that craved more mainstream consumer awareness.
Idea
We brought HI-CHEW’s irresistible fruit flavors to life through a magical, multi-channel campaign—complete with original music and vibrant visuals.
Impact
The irresistibly catchy music and vibrant animations boosted ad recall significantly, while the integrated campaign drove increased sales and long-term brand loyalty.
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