A Travel Brand Identity that Transcends

Travelers are overwhelmed by hotel options, and while Preferred Hotels customers are satisfied, they need strong incentives to become loyal brand ambassadors.

Redefine the I Prefer loyalty program and its value, create a top-tier website to highlight the refreshed identity, and boost engagement with a “Celebrations” campaign to inspire bookings and loyalty.

The revamped I Prefer program boosted loyalty and repeat bookings, while the Celebrations campaign drove traffic and strengthened customer relationships.