A Fetching B2B Sales Program

Although 66% of employees are pet owners, only about 5% to 15% enroll in pet insurance when it’s offered as a voluntary benefit.

To boost pet insurance enrollment, Gigasavvy created a playful, employee-facing sweepstakes that helped HR teams spotlight the benefit and educate pet parents in a fun, engaging way.

The campaign drove a 92% increase in open enrollment participation and a 350% rise in pet insurance quote requests, while also boosting email subscriptions by 30% for continued engagement.