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Black Angus Market
CHALLENGES SOLVED
Category Innovation / Market Expansion
Insight
Black Angus saw an opportunity to expand into the online marketplace, offering premium steak, signature sauces, cutlery, and more—all delivered with the brand’s quality and heritage.
Idea
We crafted a fresh brand identity for Black Angus Market, inspired by classic Americana and anchored in messaging that celebrates quality, tradition, and premium offerings.
Impact
The new online offering diversified revenue streams, while the campaign delivered 2x higher click-through rates and cut cost-per-click by up to 75% compared to previous brand efforts.
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