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Sugarfina

Sugarfina

A Sweet Take on Luxury

CHALLENGES SOLVED

Category Innovation / Market Expansion / Brand Loyalty

Globe

Insight

Many adults see candy as an affordable indulgence that boosts emotional well-being, especially when it’s beautifully packaged.

Globe

Idea

We created a “Build Your Own Bento Box” feature for a customizable candy shopping experience, paired with a comprehensive digital media campaign to elevate holiday gifting.

Globe

Impact

Our cross-channel marketing, “Bento Box” campaign, and award-winning eCommerce site drove a 57% increase in YOY sales, 116% growth in traffic, and millions in candy sales.

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57%

Increase in YOY Ecommerce Revenue

7

Fully Integrated Marketing Channels Leveraging On and Offline Data and Targeting

116%

Increase in YOY Website Traffic

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