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Case Study

Built from the Ground Up

As a new startup with just two co-founders and two employees, PetIQ partnered with Gigasavvy to launch a suite of affordable pet products to compete against some of the largest companies in the world (Nestlé etc.) for lucrative market share in one of the largest CPG verticals. Over the course of the next 4 years, we built a strong partnership with the PetIQ team, which now does $400M+ in revenue with over 600 employees nationwide.

Highlights
  • 14,900% Increase in Employees (from 4 to 600+ employees)
  • Social Media engagement rate of 18x industry standard (1M+ Reach/mo.)
  • 27% digital to in-store coupon redemption rate (based on 100k unit digital sampling campaign)
   

Challenge

With Walmart and other big-box retailers as primary retailers, PetIQ’s brands had to be nothing short of perfect to maintain ideal shelf space and distribution volume. Part of that perfection meant being able to launch a new brand from “concept to shelf” in 8 weeks, which included, packaging, creative, website, and marketing, all launched within 8 weeks of the product’s acceptance.

Solution

Partnership. Becoming a true extension of the team with this client was integral to our mutual success. Through ups and downs, we have been partners now for over 4 years and have successfully launched over 20 brands onto shelf, through building state of the art websites, setting the standard for Pet CPG Social Media, launching a number of successful digital ad campaigns, and supporting the sales and marketing team with literally everything they threw at us.

We're in the business of building great things.