Insight:
A great education is the entry to a new life.
CLIENT
American Career College
SERVICES
Creative Concepting
Video Production
Idea:
American Career College provides high-quality vocational healthcare education across Southern California. And as far as trade schools go, ACC was following a familiar marketing formula – down to the direct-response commercials that are still common in the industry.
But ACC’s leadership is driven by a clear purpose beyond their “Call now” CTA: to help students improve their lives through quality education and career readiness. Gigasavvy saw the opportunity to tell a new story, and took an impactful, creative-driven approach to encourage potential students to envision a better future for themselves. Striving to emotionally connect with students considering a change, The “Dear Daughter” campaign spoke to making a better life for yourself through education.
![GSM903_HomePage_Feature_ACC03 1](https://www.gigasavvy.com/wp/wp-content/uploads/2021/02/GSM903_HomePage_Feature_ACC03-1-scaled.jpg)
![ACC_Billboard_Bic_Pink_Mock](https://www.gigasavvy.com/wp/wp-content/uploads/2021/02/ACC_Billboard_Bic_Pink_Mock.jpg)
![ACC_Billboard_Andrea_Maroon-web](https://www.gigasavvy.com/wp/wp-content/uploads/2021/02/ACC_Billboard_Andrea_Maroon-web.jpg)
![ACC_Billboard_Marcus_Green-web](https://www.gigasavvy.com/wp/wp-content/uploads/2021/02/ACC_Billboard_Marcus_Green-web.jpg)
![ACC-AmericanHero-4 1](https://www.gigasavvy.com/wp/wp-content/uploads/2021/02/ACC-AmericanHero-4-1-scaled.jpg)
![ACC-SingleMoment-2](https://www.gigasavvy.com/wp/wp-content/uploads/2021/02/ACC-SingleMoment-2.jpg)
![ACC-SingleMoment-3](https://www.gigasavvy.com/wp/wp-content/uploads/2021/02/ACC-SingleMoment-3.jpg)
Impact:
The comprehensive campaign, extending across digital and traditional channels, increased enrollment inquiries while increasing confidence in ACC being the right option to support a student’s journey.
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