American Career College provides high-quality vocational healthcare education across Southern California. And as far as trade schools go, ACC was following a familiar marketing formula – down to the direct-response commercials that are still common in the industry.
But ACC’s leadership is driven by a clear purpose beyond their “Call now” CTA: to help students improve their lives through quality education and career readiness. Gigasavvy saw the opportunity to tell a new story, and took an impactful, creative-driven approach to encourage potential students to envision a better future for themselves. Striving to emotionally connect with students considering a change, The “Dear Daughter” campaign spoke to making a better life for yourself through education.
The comprehensive campaign, extending across digital and traditional channels, increased enrollment inquiries while increasing confidence in ACC being the right option to support a student’s journey.