Insight:
According to the Century 21 2024 Homebuyer Report, 88% of recent or intending buyers are willing to compromise on aspects of their “dream home” in order to live in the right community. Today’s buyers are looking for more than square footage—they want connection, convenience, and a lifestyle that aligns with their values.
CLIENT
Casino Beach
SERVICES
Brand Identity
Brand Positioning
Campaign Creative
On-Site Signage
OOH
Idea:
Casino Beach was conceived as a community that embraces its existing surroundings while offering something fresh and compelling. Located in Garden City, Idaho, the development was designed to minimize car time and carbon footprint, promoting more outdoor activity, stronger connections, and a richer sense of community. To bring this to life, we created a bright, vibrant brand identity paired with strategic out-of-home placements. The campaign teased not just homes, but a lifestyle—positioning Casino Beach as a destination for active, engaged living.
Impact:
The result is a brand that reflects the exceptional lifestyle and unique community Casino Beach offers. By moving beyond typical real estate messaging, the campaign generated intrigue, built awareness, and established Casino Beach as more than a housing development—it became a movement toward connection, sustainability, and quality of life.
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