Bringing The Scary Back To The Farm

Idea:

As a strategic partner to the Knott’s team for many years, we were tasked with providing innovation and ideas aimed to bring the historic theme park back to favorability amidst some tough local competition. Every year during halloween, Disney, Universal Studios, and other local parks and venues compete to outdo each other for the season’s scariest and most innovative experience. This year, Knott’s was launching a new experience where gun wielding park patrons traveled through an abandoned city being attacked by Zombies. What better way to capture this frightening experience than from a first person point of view? Our team got to work creating :30 and :60 second promo videos, behind the scenes photography, and a strategic social media and influencer outreach plan to position Knott’s as the most talked about experience of the season.

Impact:

The video alone reached 38M+ total views across social media, YouTube, and other sites, and our social content reached 18M+ Facebook newsfeeds before and after opening day. The wave of influence led to record breaking ticket sales and Knott’s Scary Farm being crowned once again as the season’s must see attraction across all of Southern California.