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Case Study

Harnessing the Power of the Bloggers & Influencers

For nearly five years, Gigasavvy has partnered with Knott’s Berry Farm to reposition the popular Southern California amusement park with its core audience through social media, influencer activations, and live action video. Building a powerful influencer network and creatively showcasing well-known events like Knott’s Scary Farm helped increase local and national brand awareness, and drove significant increases in ticket sales and season pass purchases.

Highlights
  • Over 60M people unique people reached across multiple blogger/influencer events
  • 38M+ total views online and 18.1 Facebook newsfeeds reached on 2015 Knott's Scary Farm video
  • 1800% growth in Facebook fans over 4 year period (500k+ fans)
   

Challenge

Reengage the park’s most important audience demographic (mothers and families) to rediscover Knott’s Berry Farm as a one of the top entertainment destinations in Southern California, and drive a new level of interest in the park’s marquee event, Knott’s Scary Farm.

Solution

From an expertly crafted blogger/ influencer event that resulted in the #1 trending hashtag on Twitter on New Year’s Eve, to a live action zombie video that garnered over 38 million views, our dynamic strategy was repeatedly successful in meeting and exceeding established goals and objectives.


Ghost Town 75th Anniversary (30 Sec)

Scary Farm Infected

Ghost Town 75th Anniversary (Interviews)

Scary Farm Mazes

Camp Snoopy
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