Insight:
Breaking through the noise in the $15 billion US ice cream market means you need more than just a great product—you need to stand out.
NEKTER, known for its commitment to simple, natural ingredients, wanted to bring that same “better-for-you” philosophy to a new menu item: a frozen treat that feels indulgent, but aligns with their health-forward values. But in a crowded category filled with sugar-laden favorites, how do you make a splash?
CLIENT
NEKTER
SERVICES
Campaign Development
Launch Planning
Experiential
Idea:
You build sweet anticipation. We leaned into what NEKTER does best—clean ingredients and craveable flavors—to tease the launch of their new frozen treat in 12 locations. A strategic video series sparked curiosity and wet appetites, all leading up to the big reveal: Skoop. A delicious, better-for-you alternative to traditional ice cream, delivered on taste without compromise—and made NEKTER a serious contender in the frozen treat game.
To amplify the campaign, we hosted in-store launch events featuring local influencers who helped spread the word—and the cravings. Their presence generated buzz, boosted foot traffic, and encouraged trial of the new better-for-you treat.
Impact:
The 12-location pilot was a resounding success, leading to a full rollout of Skoop across all NEKTER locations as a permanent menu offering. After strategically promoted pre-launch teaser videos established a dominant share of voice in local markets and drove thousands of hungry social media engagements, several stores saw lines wrapped around the building, with eager fans lining up to get a taste of the better-for-you frozen treat.
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