Building Buzz for a Sweet Launch

Breaking through the noise in the $15 billion US ice cream market requires more than just a great product. SKOOP was here, but NEKTER customers needed something more to get excited about.

We teased Skoop on Social Media with engaging video content and a clean-ingredient appeal. Influencer events drove buzz and trial, turning participating NEKTER stores into crave-worthy destinations.

Social engagements soared and the 12-store pilot was a hit, prompting a full rollout of Skoop across hundreds of locations while launch day drew long lines of fans eager to try the new frozen treat.