Darco Spirits, parent company and makers of Beach Whiskey, known for Island Coconut and Bonfire Cinnamon flavored clear whiskey, came to us with ambitions to expand the Beach Whiskey product line with four new canned cocktails.
Embracing the spirit of summer vibrancy, we recognized our challenge: to capture the essence of beach life in a tangible expansion of their product line, appealing to consumer desires for convenience and novelty. This involved integrating their dynamic ‘Out There’ campaign into our strategy. This became a key element in our approach, especially in the innovative packaging design, where we seamlessly blended the campaign’s message with functional elements.
Darco Spirits Beach Whiskey
Packaging & Physical Assets
Design & Copy Production