A Brand Campaign That Gets Traction

Despite their high quality products and cost-efficient business model, the Radar Tires brand struggled to gain traction against established competitors offering premium tires at premium prices.

We partnered with Radar Tires to pursue scalable growth by building a retailer base near distribution centers and prioritizing efficient B2B marketing with a three-part Premium Accessibility campaign.

The Premium Accessibility message met or exceeded all KPI benchmarks and helped Radar Tires expand into a new state, adding three retailer partners, while solidifying a new long term brand platform.