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Case Study

Marketing Candy with Cross Channel eCommerce

Sugarfina came to us with a brilliant idea to sell candy to grown ups. They had a few successful stores, a really strong brand and a goal to sell massive amount of candy during the 2015 holiday season. After successfully redesigning and rebuilding the website on Magento with an integration with NetSuite, we launched a cross channel marketing effort that ended up being one of the most memorable “all hands on deck” efforts in company history.

Highlights
  • 57% increase in year over year eCommerce revenue
  • 7 fully integrated marketing channels leveraging on and offline data and targeting
  • 116% increase in year over year website traffic
   

Challenge

In an extremely short amount of time, we had to design and build a highly customized eCommerce site with virtual product builders (Bento Box) and integrate Magento with NetSuite’s end to end cloud platform and several fulfillment centers. While all that was happening, we were tasked with a formidable challenge to sell a ridiculously large amount of candy during the key holiday season. Challenge accepted.

Solution

Get ‘er done. Well, it wasn’t quite that simple, but after many late nights and with some amazing strategic guidance and project management, we launched! Not only did we launch the site, but our marketing campaign featured a consistent, cross channel advertising play across the website, email, social media, search, affiliate, display & in-store. More specific tactics included custom photography, geofencing of brick & mortar locations, on and offline email acquisition promotions, custom and lookalike audience development, cross device targeting, dynamic retargeting, and clever, beautifully designed creative and visuals resulting in a very successfully holiday season.

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