Capturing Summer Vibes with CPG Package Design

Darco Spirits expanded the Beach Whiskey brand with four canned cocktails, aiming to boost off-premise sales and capture the beach lifestyle craved by their convenience-driven audience.

Our efforts invigorated Beach Whiskey’s brand and portfolio with the “Summer in a Can” campaign, introducing four new flavors that playfully captured the carefree spirit of summer.

The campaign drove a 60% increase in click-through rates across key activation points, boosted product sales, and earned a regional advertising award for its creative campaign and package design.