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Case Study

Moving and Shaking with Global Change

Unconventionally, our long standing partnership with Toshiba started with an initiative to take over Social Media in their Latin American region, with a focus on 4 key countries (Chile, Argentina, Colombia, & Peru). Since then, and through a number of global brand & product changes, Gigasavvy is now one of the last remaining Agency partners and currently manages and supports multiple on and offline channels for all of the Americas including the US.

Highlights
  • ~2M fans across USA & LATAM Social Networks
  • Social Media engagement rate of 9x industry standard
  • 500+ pieces of unique creative, designed from scratch
   

Challenge

Effectively manage and support various sales and marketing initiatives for multiple countries in South America, which required maintaining cultural relevancy on highly engaged Social channels, troubleshooting common computer problems on Facebook, international travel (we didn’t complain much about that), working with and competing with other larger agencies, and collaborating with each country’s marketing managers and channel partners.

Solution

With a diverse challenge, came an even more diverse solution. From managing and merging multiple Social Media profiles into one, to ideating and managing culturally relevant promotions in over 10 different countries, to leveraging our talented design and development team to build a fully functional sales portal, our long list of varied contributions solidified a long standing relationship with Toshiba, and one we hope to continue to cultivate as they retool one of the world’s most recognizable brands.

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