Back To Where We Came From

Ahead of its 30th anniversary, Wahoo’s Fish Taco saw an opporunity to reconnect with its roots and loyal fans while also introducing its iconic ’90s surf culture to a new generation.

We developed an award winning mini-documentary to help catapult a nostalgic ’90s-style sticker campaign celebrating Wahoo’s surf and skate roots and rewarding customers to spark customer engagement.

The documentary and viral sticker campaign ignited massive buzz and a YOY brand reach jump of 415% on Instagram and 820% on Facebook, while driving double-digit sales and foot traffic growth.