Skip to Content

Wahoo's Fish Taco

Back To Where We Came From


Surf, sand, and ’90s vibes are here to stay.


Wahoo’s Fish Taco


Consumer Research
Brand Strategy
Creative Concepting
Social Media Strategy
Video Production


Wahoo’s Fish Taco, a popular QSR franchise with a cult following, needed to stand out in a crowded space. A laid-back brand known for its SoCal vibe and surf & skate culture, was looking to celebrate its 30th anniversary and excite its loyal fans and new audiences alike.

In a tribute to Wahoo’s Fish Taco early ’90s founding and its locals only vibe – plastered in skate brand stickers – Gigasavvy designed a collection of stickers in collaboration with several well-known surf and skate brands. The stickers were available at Wahoo’s Fish Taco locations, and paired with a social media campaign that encouraged fans to place their stickers in unexpected places.

GSM903_HomePage_Feature_Wahoos04 1
Twitter_Header 1
GSM903_HomePage_Feature_Wahoos05 2
GSM903_HomePage_Feature_Wahoos02 2
Twitter-Profile-Photo 1


The comprehensive campaign resulted in a widespread guerilla campaign, with stickers placed across Southern California and in some cases, around the globe. YOY impressions increased by 415% on Instagram and 820% on Facebook, leading to a 3.75% increase in Facebook engagement, and increased sales across all locations.


Intagram YOY Impressions Increase


Facebook YOY Impressions Increase


Increase Facebook Engagement

Let's Get to Work

Fields marked with * are required

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
This field is for validation purposes and should be left unchanged.