Driving Takeout with Badass Branding

Post-pandemic delivery and takeout orders were up 20–25%. Black Angus needed a way to grow to-go orders without cannibalizing their higher-ticket entrées.

We launched a bold new burger identity exclusive to the to-go menu—Badass Burgers—a flame-grilled, flavor-packed lineup that captured the brand’s larger-than-life personality.

Curiosity drove demand, fueling a rise in to-go orders.