A B2B2C Sales Program to Protect Pet Health

Nationwide offers pet insurance through employer-sponsored voluntary benefits—but with enrollments declining amid onboarding clutter, the brand needed a fresh strategy to stand out.

Alongside the Nationwide team, we launched engaging promotional campaigns reminding employees to treat pets like family—encouraging pet insurance sign-ups through wellness-themed prize giveaways.

These strategic B2B2C campaigns significantly boosted awareness and enrollments, driving a 10x increase in entries, a 77% rise in landing page traffic, and 52% quote clicks.