Bringing Candy to Life with Custom Crafted Mascot

In a crowded $16B candy market, HI-CHEW® has grown to $100M in sales —but to hit their newly established targets, the brand must expand its U.S. presence without losing its cult appeal.

Introduce a quirky, lovable mascot—Chewbie—as the playful face of HI-CHEW®, then launch with a “live” social stunt and strategic PR to energize fans and spark widespread buzz.

Chewbie burst onto the scene as HI-CHEW®’s official mascot with a high-impact national debut, fueling fan excitement, media buzz, and continued growth in sales and distribution.