Today’s consumers are harder to reach than ever. They are stretching their time and presence across a number of devices, social platforms, and websites which means they’re more difficult to efficiently pin down.
It is our responsibility to stay on top of digital transformation across many different platforms and verticals. The technology that we use to market to our consumers can change quickly, so this requires an advanced strategic understanding of how audience development and platforms can work together.
To engage our target consumers, we must know not only where they spend their time, but why.
To help you navigate the changing world of digital marketing, we’ve put together a guide outlining the top four digital marketing strategies that we’re incorporating into our clients’ 2020 plans.
Live Video as the True Audience Connector
Are You Engaging Your Audience in Real Time?
Live videos allow you to deliver your brand’s message in real-time and help create trust and loyalty between your brand and your consumers.
Data Advances in Audience Segmentation
How Well Do You Know Your Audience?
Reaching people online is easy. Reaching the right people online requires more strategic thinking.
How Voice Search is Changing SEO Forever
Can Your Customers Even Find You?
It’s estimated that 50% of all online searches will be voice searches by 2020. Needless to say, optimizing for voice search should be a top priority for your brand and website.
The Power of Real-Time Reporting
If it’s not real time, is it even relevant?
Has anyone told you that excel spreadsheet reporting is dead? If not, I’m telling you now.
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