A B2B2C Sales Promoting Pet Health

Despite the deep emotional bond people share with their pets, ​people don’t think to insure them as they would a child or partner​ and overall awareness of pet insurance is low.

To address low enrollment in pet insurance, the “Insure Your Whole Family” campaign engaged pet parents​, broker partners, and HR decision makers with audience specific messaging and activations.

The success of the campaign has lead to a multi-year partnership and has left Nationwide with a more connected sales and marketing approach, stronger HR partnerships, and better-informed employees.