Modernized Brand for a New Generation of Toffee Lovers

Brandini Toffee recognized an opportunity to expand their appeal and engage a younger audience.

This sparked the need for a refreshed brand strategy centered on Brandini Toffee’s mission: to inspire delight with every bite.

The new packaging earned prime Costco placement, while a revamped website tripled conversions—driving a 25% year-over-year holiday sales increase.