Boss Up with the Great American Burger

Fast casual restaurant burgers needed an upgrade and high quality, natural, sustainable beef was the key to bringing back the Great American Burger.

We transformed the Burger Boss brand by positioning them as the premier destination to experience a high quality burger at an attainable price point.

The Boss Up campaign generated significant increases in foot traffic while also building a healthy bank of still and animated assets to support the rebirth of The Great American Burger.