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A New Take on a Powerful Brand


Cliq was already a well-known and established merchant services provider. But with a commitment to creating complete solutions to drive businesses forward, they have so much more to offer than standard merchant payment services. We crafted brand messaging pillars and a fresh visual identity to tell their whole story.




Brand Strategy
Brand Development
Website Design
Campaign Creative


With decades of experience and a passion for creating innovative new FinTech solutions, Cliq is passionate about doing what it takes to help their clients move business forward. After learning more about their robust platform of solutions, their innovative approach to problem solving and their strong client relationships that are built on trust, Gigasavvy developed a new brand strategy centered around Cliq’s position as “The Champions of Commerce.”

We refined Cliq’s brand messaging to tell their story in concise terms and developed fresh visual elements to communicate the brand’s modern, innovative position. The new brand elements were then brought to life through a redesigned website.

Brand Strategy: Logo Development
Brand Strategy: Brand Activation
Brand Strategy: Brand Visuals


The updated product messaging and user journeys have accelerated Cliq’s growth, resulting in a more than doubling of revenue in the two years since the rebranding launched. New and existing clients now have a deeper understanding of Cliq’s capabilities, which allows the team to deepen their client relationships and cross-sell more services — helping to generate an $11M deal the day after the enhanced website went live!

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