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Fuel Your Flame

Product Launch: Boldly Blazing Forward


Flame Broiler knew their bold flavors were worthy of broader distribution. They needed a campaign that could help them bring the heat.


Flame Broiler


Market Research
Product Package Design
Product Photography
Video Production
Content Development
Campaign Creative
Media Strategy


With nearly 200 locations throughout Southern California and parts of the United States, Flame Broiler had already built a successful brand with a loyal following. The bold flavors that Flame Broiler’s signature sauces brought to each dish were key to this success, and this presented a new growth opportunity — to bottle these signature flavors for customers to purchase and enjoy at home.

Gigasavvy worked with Flame Broiler to develop a campaign concept that encouraged customers to “Fuel Your Flame” by purchasing bottled sauces. This concept served as the inspiration for the bold product package designs and vivid, highly-stylized campaign creative across in-store P.O.P. materials and digital media placements.


Customers enjoyed the campaign creative, and were eager to get their hands on the new bottled sauces. During the first quarter, Fuel Your Flame campaign videos achieved a 98.5% video completion rate, helping Flame Broiler to realize a 62% year-over-year increase in campaign clicks. The Fuel Your Flame campaign also generated positive sentiment for Flame Broiler, resulting in a 14% increase in overall brand lift.

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