Spreading Joy with an Integrated Marketing Campaign

HI-CHEW’s cult-favorite status signaled a big opportunity to turn curiosity into love — and bring the fun to a wider U.S. audience.

We brought HI-CHEW’s vibrant energy to the mass market by celebrating individuality and fun, using bold visuals and a catchy tagline, “Choose Different, Choose Fun, Chew HI-CHEW”.

The campaign officially launched HI-CHEW into the mainstream market and helped it to achieve double-digit year-over-year sales growth.