Bringing The Scary Back To The Farm

Every Halloween, Southern California theme parks battle it out to be the scariest. Knott’s needed a new approach to introduce their annual Scary Farm event to reclaim the throne as the local favorite.

Together with the Knott’s team, we unveiled a never before seen zombie battle experience and captured it with first-person promos, behind-the-scenes content, and a sharp social strategy to drive buzz.

Record-breaking ticket sales followed 38M+ video views and 18M+ Facebook impressions, cemented Knott’s Scary Farm as SoCal’s must-see Halloween attraction.