A Brand Campaign with Localized Appeal

WCU, a leader in health education and training, is expanding to Dallas and Miami, creating an opportunity to build local awareness, while showcasing its proven expertise.

We spotlighted 30 WCU nursing alumni in Dallas and Miami, using their unique, true to life stories to show how WCU empowers nurses through real-world training and community impact.

The campaign boosted awareness of WCU’s offerings, strengthened brand affinity through alumni engagement, and won a coveted industry award for Advertising.