The Power of Emotional Storytelling

Nurses are a remarkable breed—an exceptional group of men and women united by a powerful calling to put others first and care for those in need.

The “We Are Nurses” campaign aimed to increase enrollment by moving beyond traditional education ads, to showcase the heroism and impact of nurses through authentic, emotional storytelling.

The comprehensive campaign boosted enrollment inquiries, increased applicant diversity, and elevated the WCU brand to a national stage.