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American Career College
CHALLENGES SOLVED
Category Innovation / Brand Soul
Insight
Rising college costs and uncertain outcomes have families rethinking traditional degrees, seeking alternative educational paths that offering real-world skills and direct career paths.
Idea
Our “Real College for the Real World” campaign repositions American Career College as a modern, respected alternative to traditional education—highlighting real students, real outcomes, and success on their own terms.
Impact
Launched across broadcast, social, outdoor, and CTV, the campaign redefined vocational education and boosted engagement, driving higher intent and more qualified leads.
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