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Positive Propaganda: State Of The Creative Revolution

Culture, Branding, Design 03.12.21 | 2 min read

If this year has taught us anything, hopefully, it’s that we are all in this together. Regardless of where you come from, your ethnicity, gender, religious or political beliefs, our collective futures are inextricably tied together. What each one of us does can impact another and cause unimaginable ripple effects across the planet and throughout our society. While COVID-19 has certainly challenged us in a multitude of ways, it has also propelled us forward, accelerating the mainstream adoption of a digital-first lifestyle. Even the boomer crowd has migrated online in record numbers with a 49% increase in online spending and a 40% increase in online frequency according to The Washington Post. Successful brands and individuals have looked inward to identify their purpose, the value they must deliver to consumers, and learned to embrace the unexpected to create compelling brand experiences in this new paradigm.

As a creative agency, Gigasavvy’s purpose has been brought into sharp focus over the last year and is more relevant than ever. To inspire meaningful human connection in a digitally-dominated world is baked into how we approach every aspect of our business. We believe that putting people first is essential to developing and delivering truly innovative solutions for our clients as well as for ourselves. Identifying the core human truths that connect us while focusing on ideas that inspire and unite people helps our team continue to challenge the status quo. With that in mind, we are excited to share the first installment of Positive Propaganda, our quarterly look into the key moments and trends poised to shape and impact the culture at large.

The interactive deck below is filled with insightful articles, engaging videos, immersive digital experiences, and whimsical games that represent the best of what the global creative community has put out into the world during quarantine. You can explore Positive Propagandaby clicking the arrows on the bottom right corner of the deck or view in full-screen here.


Kyle Johnston

Kyle Johnston, Founding Partner

As one of Gigasavvy’s Founding Partners, Johnston has been instrumental to the success and growth of Gigasavvy into the company it is today—a full-service marketing agency working with well known, inspirational brands to drive results through passionate storytelling and innovation.