Engaging Consumers in B2B Marketing Campaigns

Since 1994, Flexfit has led the way in headwear innovation. To outshine copycats, they highlighted their signature tech, making Flexfit the only choice for true quality.

We aimed to make Flexfit the gold standard in headwear with the “Made For This” campaign, showcasing their superior technology, comfort, and durability across industries.

The campaign drove a 130% increase in online orders. A 2024 brand study indicates that consumer awareness rose 2.68x, while unaided brand recall improved 9.7x. After seeing the ad, brand affinity and likelihood to recommend increased by 22.4%.