Performance Pushed to the Edge

Razer’s cult-like following demands product launches that fuel fan passion while delivering the high-performance tech they expect.

We launched the Blade Pro 17 with a bold, high-energy 3D spot that positioned it as a must-have gaming powerhouse across social and digital channels.

The campaign drove massive growth across social—415% more Instagram impressions, 820% more on Facebook, and a 3.75% engagement lift—resulting in increased sales across all locations.